Woocommerce
Introduction
Owned and operated by an Aussie mum of 2, KJ Essentials has grown to be a leading manufacturer and supplier of hundreds of baby and parent products.
Prior to our engagement, KJ Essentials had historically been reliant on spending through Social and Paid Advertisement via Google Ads, Facebook Ads and Instagram. While these channels converted, we saw potential
for reducing cost per click and opportunity for growth in organic channel to provide more sustainability and improve collaboration across each channel.
Insight
Our goal was to drive attribution toward the organic channel. By implementing our strategy we were able to strike a healthy balance between the paid and organic channels. The organic channel now reigns as KJ Essentials strongest channel across traffic and revenue acquisition with the lowest cost per conversion across all channels.
Our Approach
Expanding the entry points to KJ Essential’s website using data and research was essential to improving their organic traffic and ensuring that users land on the most relevant landing page resulting in improved user experience.
- Extensive keyword research across categories, brands, products and more
- Leveraging research data to expand from shallow structured website, to a deep experience with various landing pages to suit more combinations of products.
- URL Restructure and full optimisation of on-site meta-data, content and more.
- Utilising data to help drive new product acquisition and new category opportunities
- Making cross-channel recommendations to ensure the communal health of all business channels
- Consultation and recommendations on making the most of WordPress as a platform via plugins, reviews and other platform specific capabilities
- Google Analytics and Search Console Monitoring and execution.
- Ongoing consultation on website growth and targeting
- Consistent link outreach
Year on Year Results
After completing the URL restructure, building out new landing pages and new navigation for the website, we began seeing improvement in conversion metrics across all channels with users engaging in improved user experience across the site. Organic keyword ranking and search impression growth also drove sustained growth throughout 2020 and beyond.
Summary
Growing the organic search channel has created a more holistic approach for KJ Essentials. Best results are achieved when all channels are working in harmony and leveraging their strengths across paid and organic. The organic channel now reigns as KJ Essentials strongest channel across traffic and revenue acquisition with the lowest cost per conversion across all channels.
Kelly, Owner
www.kjessentials.com.au
“We have been working with Megantic for nearly 12 months and the incredible uplift in results speaks for themselves. We are amazed and thrilled at the growth. Megantic is not your average SEO company. They take a deep dive into your business, your website and your industry & competitors and work hard to bring your business to the forefront. My account manager, Matt is an all round awesome guy with a wealth of knowledge and has worked tirelessly to help grow our business to what it is today. I cannot recommend these guys enough!! If you are looking to grow your online business then Megantic is the one that will make it happen.”.
To find out how we can help your business, get in touch
- Australia
- +61 (03) 9001 9997
- hello@megantic.com.au
Get in touch
- United Kingdom
- +44 (0) 161 532 4110
- info@megantic.uk
