Our Approach

Our primary target were B2B accounts that had a need for specialised equipment and ensuring that our product range was properly segmented was a priority.
After researching their product range extensively, we began implementing a category hierarchy based on relevancy and company priorities. The massive task of restructuring categories while aligning existing ones was finally completed in May 2017, just in time for the EOFY. After implementing targeted metadata across all categories, rolling out a consistent outreach strategy and technical monitoring and execution, the campaign really started to take off in February 2018 , only 9 months after implementation. Consistent, high levels of online transactions, emails and phone leads stemming from the website began to flow from both existing and new visitors. We were able to utilize Netos’ capabilities to enhance the shopping experience while aligning the on site work with their relevant target market.

Summary

Utilize your product range to align your website with your target market. Also clearly understand how the target market behaves on your site to improve conversions and leads.