Shopify
Introduction
Wooden Wonderland specialise in providing children of all ages with high quality wooden toys for creating fond memories. From educational toys, to creative pretend play wooden pieces to wooden furniture, all their products are sourced from trusted brands in the industry.
Insight
We were faced with a number of challenges to overcome in order to make this campaign successful;
- Website identity alignment
- Extensive category segmentation
- URL structure optimisation
- Sidebar filtering by static collections
- Targeted metadata across all collections
- Improved crawlability & indexing
- Consistent link outreach
- Onsite content creation consulting
- Technical monitoring and execution
Our Approach
When we began working with Wooden Wonderland in August 2017, the site had been plateauing and was missing a strategy that incorporated a buyer behaviour driven approach. After conducting extensive research and refining the findings with the industry expertise of Wooden Wonderland’s team, we established a collections structure that mapped the online demand with their supply. The next challenge involved utilising our newly created SEO optimised collections by filtering the product range for better conversions. A solution was specially created for them and has made a huge impact in conversion, rankings and visitors.
Year on Year Results
In less than a year (December 2017 to November 2018), Wooden Wonderland’s organic results have greatly increased.
Summary
Wooden Wonderland is a great example of our strategy on a Shopify site. We added over 100 new collections to their site which lead the way for a 125% increase in organic traffic in under a year.
Wooden Wonderland
woodenwonderland.com.au
“A good SEO company is truly hard to find! However, once you engage Megantic you will soon discover that you have found that illusive needle in the haystack. I can trust them, I can see the results and I am comfortable paying the monthly invoice knowing it will generate clear and measurable results. Our Account Manager is amazing, his communication and assistance it top notch and upon reflection I cannot find a single fault with their service offering. Dealing with Megantic is one of the most pleasant experiences I have ever had with a digital company. We have been a customer of theirs for a number of years and will continue to engage their services well into the future.”
To find out how we can help your business, get in touch
- Australia
- +61 (03) 9001 9997
- hello@megantic.com.au
Get in touch
- United Kingdom
- +44 (0) 161 532 4110
- info@megantic.uk
