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Introduction
Repco is Australia’s largest auto parts and car accessories retailer with over 100 years experience stocking replacement car parts, car batteries, engine oil, air filters and much more. They have over 320 stores country-wide and now also offer a large range of in-person car servicing options. Their online store is a huge revenue driver, stocking over 500,000 products for sale.
Insight
As such an iconic Australian brand, they have an extremely high level of branded traffic (450K/month) but were missing the opportunity to drive new and incremental web traffic via non-branded search terms in the organic channel.
Megantic began working with Repco in April 2022 with the aim of boosting their Organic channel. Although the automotive industry is very competitive with many big players and specialist businesses, it is an industry that we have extensive experience in.
Our main objectives to improve Repco’s SEO were:
- Expand the number of selling pages.
- Create structured product categories by cleaning URLs for product categories.
- Map the product categories URLs for an expansion to their existing “Make, Model, Series” filter for car types.
Our Approach
- Parts & Service
- 4×4 Adventure
- Oils & Fluids
- Globes, Batteries & Electrical
- Researching their organic market opportunities and creating a new website architecture based on this data.
- Segmenting URLs to minimise clicks to purchase (how many times a user needs to visit a new page/click until they can check out).
- Mapping and executing hundreds of 301 “Moved Permanently” error codes.
- Optimising robots.txt, meta-robots, x-robots-tags and canonical tags in accordance with Google best practices.
- Full site Metadata optimisation based on high transactional intent keywords.
Year on Year Results
Summary
To find out how we can help your business, get in touch
- Australia
- +61 (03) 9001 9997
- hello@megantic.com.au
Get in touch
- United Kingdom
- +44 (0) 161 532 4110
- info@megantic.uk
