Magento
Introduction
Schots Home Emporium is one of Australia's leading distributors of unique furniture, home fittings, and fixtures. With the vision of “unearthing the uncommon”, they stock eclectic pieces with personality to make a room shine. They supply unique pieces from nowhere else, which include bathroom supplies, vanities, contemporary furniture, teak furniture, leather sofas, fire places and much more!
With 3 destination stores located across Melbourne and Geelong, customers can touch and feel the quality craftsmanship of specially curated pieces.
Insight
After extensive consultations and discovery sessions, Megantic was chosen to transform their categorisation and filtering to tap into specific customer searches that drive sales, leads and store visits.
Our Approach
- 478 Category Pages.
- 2619 New Filter Pages.
- 18,074 Category keywords with over 6,544,730 monthly impressions.
- 12,065 Filter Keywords with 1,576,000 monthly impressions.
- A new proposed menu navigation.
- New filter naming conventions and groups.
- Redundant categories for removal.
- Clean URL structures.
- Relevant H1’s.
- On Site SEO: Research based Page Titles and Descriptions.
- Static URLs.
- Site speed optimisations.
- Structured data markups.
- Optimising Robots.txt.
- Internal linking.
- Link acquisition and reclamation.
- Product acquisition.
- Aligning naming conventions.
- Optimising templates: Home, Category, Product and Filters.
- Minimising file sizes and images.
- Core web vitals optimisations.
Results
Summary
www.schots.com.au
We found Harvey and Vancho to be straight shooters. They could explain in layman’s language, the step by step process to the end goal. We were not disappointed, Harvey our main contact was always highly motivated, approachable, with an educated answer, and equally dedicated to seeing the project succeed. We are now starting to see the benefits of Megantic’s hard work.
Our database has increased by 50% since January. The search results are rising every month since January. Our placement in rankings is also improving month by month.
Organic is a key contributor to the success of any business, choosing the right partner is also part of that success story. Megantic has been a joy to deal with over the past year. Schots still has a way to go, but the evidence is clear, we are on the right track and with Megantic, the journey is well underway to a bright future.”
-Neville Schot
