eCommerce Express Digest - August 2024

13 August 2024 Blog Posts

We’re into the 2024/2025 financial year and as we speak, waiting for an official statement around the rollout of an algorithm update.

Algorithm update official statement August 2024

Stay tuned for the next blog to see what happens here! In the meantime, the main stories from across Digital for August 2024 are below!

The main items this month were around Merchant Centre and Google Shopping:

Not only did Merchant Centre Next roll out to all users, new reporting tools for Performance Max campaigns were added. These include generative AI tools that help advertisers create more effective ads by automatically generating headlines, descriptions, and images. The updates were designed to help advertisers craft more effective ads, gain deeper insights into their performance, and maintain brand safety throughout Google’s ad network.

Google Search Console now allows merchants to set and monitor their shipping and return policies directly in search results. By adding this data via structured markup or Google Merchant Center, businesses can enhance their visibility and click-through rates by displaying this crucial information alongside their product listings. View the official documentation here.

In other Google news…

Google has updated its search algorithms to better handle ‘deepfakes’ and has expanded its “About this image” feature, which provides users with more context about images they encounter online, helping to combat misinformation and enhance image transparency.

The Search Engine has also postponed its plans to phase out third-party cookies in Chrome, extending the timeline until 2025. This move gives advertisers and developers more time to adapt to a future with less reliance on cookies for tracking and targeting.

In social news, Meta has introduced custom offers and new call-to-action (CTA) buttons for Instagram ads, allowing businesses to tailor promotions and engage users more effectively with personalised offers directly within the app.

CTAs for Instagram ads in August 2024

This may not be available in Australia yet but watch this space.

There you have it folks! We’ll be back next month with the main stories in Digital to keep you on-track when you don’t have time to crawl the web yourself. In the meantime, why not checkout some innovative ways to keep up to date with the Olympics. Like always, if you think we’ve missed anything important or would like to chat – contact the Megantic team today.

Posted by Kristina Trood

Kristina is a Technical Project Manager at Megantic. She has over 10+ years in Digital Marketing, with SEO being her passion. She enjoys working with clients of all sizes and industries to achieve tangible results. When not at work, Kristina enjoys keeping fit and active, and propagating house plants and succulents.

<<Previous Post

Next Post>>

Google Rating

4.9

Megantic

4.9

Ionut Danifeld

01:37 14 May 24

I've been working with the Megantic team and Aramis as our account manager for over a year, and the results are... fantastic. We've managed to hit all of our KPIs, ranking No. 1 for several keywords in the markets where Trapo is present. Furthermore, Aramis and his team have gone above and beyond in providing their expertise, not only in SEO but also in web optimization and other matters. They have been more than just an SEO agency; it feels like they are an extension of our team. If you want to take your SEO to the next level, I highly recommend checking them out.Ionut DanifeldCMO, TRAPO Asiaread more

Briony - AdornCosmetics.com.au

22:50 17 Apr 24

Without a doubt the most honest Google partner we have had. The integrity and commitment to our success, even in tough... times have been outstanding. You will honestly not get a more reputable business behind you in this space. Thanks Guys! I will be forever grateful for all you have done for Adorn Cosmetics.read more

Babette Keane

04:09 15 Mar 24

Megantic have been a pleasure to deal with. They have exceeded our expectations, delivering top rankings on key words... and organic search. Would highly recommend using them to optimise your ecommerce business.read more

Alan Li

02:11 13 Mar 24

We have been using megantic for nearly 10 years now. No false promises, just genuine hard work, well trained staff. No... headaches dealing with constant staff turnover and always professional replies and service. Dale and Vancho are an absolute delight.read more

Caitlin Bennett

06:03 13 Sep 23

I have worked with Megantic for a year with a mutual client, Louenhide. They helped lay the right strategic foundations... during Louenhide's website migration, establishing a strong website architecture that would set the business up for future success. With their ongoing optimisations and recommendations, we have seen strong uplifts in organic keyword rankings, traffic, and conversions. Our Account Manager, Frezel, is also a pleasure to work with. She is passionate, accountable, and always brings fresh ideas to the table.read more

Jamie Kendall

05:59 13 Sep 23

Organic search is an important channel for Louenhide. Megantic has guided us through a website migration and developed... an ongoing SEO strategy that is generating fantastic results. Our organic search channel is experiencing strong traffic and revenue growth year-on-year, and we're looking forward to rolling out more of their recommendations.read more

Mark V

01:48 12 Sep 23

Megantic consistently demonstrates exceptional professionalism, Matt and Heath, the key individuals behind our... collaboration, are an absolute pleasure to deal with. We have engaged in a productive partnership for the past two years, during which we have successfully expanded our market presence with quantifiable results! The professionalism and expertise from all the team has greatly contributed to our success, consistently delivering a commendable Return on Investment (ROI). Would not hesitate to recommend Megantic!read more

Rachel Hunter

03:07 08 Aug 23

We've been working with Megantic for more than 3 years now and it has been a very positive experience. They are... thorough, professional and responsive - great to work with both in the onboarding/research/set-up phase and in the ongoing maintenance phase. They've achieved some excellent results for us and we would definitely recommend them.read more

Joanna Blair

01:45 03 Aug 23

Fantastic team to work with. I have worked with Zan and his team for the past 10 years. Their advice, help and work... have been invaluable to me and my business. Communication is always prompt, I can't recommend them highly enough. Excellent company to work with.read more

Keg King

03:19 21 Jul 23

The team is very professional and delivered on the goals of our campaign. Dale and Heath were very knowledgeable and... provided terrific guidance, would recommend their service to anyone looking at attracting more customers to their websites.read more

Matt Soulos

01:43 17 Jul 23

The work of Vandi and the Megantic team have done and continue to do on behalf of Wahu is something that Wahu and I are... very grateful for. Always making what is complex to us understandable and easy to work through, while delivering results.read more

Aura Chan

00:34 15 Jun 23

Our team at Go Vita, has been working with Megantic and their Technical Project Manager, Vandana Kumar, for over a year... now, and the results have been outstanding. Thanks to their expertise, we have unlocked a significant amount of online organic traffic with targeted key phrases that hit our product pages and website product collections.Megantic's contribution to our organic reach has been immensely valuable, and they've played a vital role in ensuring that our ranking on Google stays on the first page for our intended keywords. Their knowledge and expertise in this space are evident, and we are grateful for their partnership.Working with Megantic has been a rewarding experience, and we highly recommend them to any business that needs help with their SEO strategy. With their assistance, you can unlock the full potential of your online presence and reach your target audience effectively.read more

Claudia Kent

00:06 11 May 23

I have worked with Heath from Megantic for the last 12 months and it has been an absolute great experience. Heath was... always responsive and available to answer all of my questions, and helped immensely with the growth of our SEO, with in-depth reports every month & weekly meetings. I highly recommend this agency to anyone who is looking for a business to improve their SEO.read more

Jay Elliot

10:02 19 Apr 23

With SEO you really a company that understands the brand. This company took the time to understand our brand and... brought immense experience that went well beyond SEO. Through consultation we were able to get a much clearer sense of structure , priorities and direction in a highly competitive space. Thanks so much to James, Kat, Blake and Mark who were clear and reliable at all times. Highly recommendedread more

Direct Wholesale

00:34 08 Mar 23

We approached Megantic about 18 months ago and can honestly say it was a real turning point for our business. The... in-depth research they compiled on our industry opened up so many opportunities that we were previously missing out on. The e-commerce experience that Blake and the team bring to the table is invaluable, everything from SEO to UX it honestly feels that they are part of our team, not a third party agency. We were also delighted to see their work on our campaign was recently internationally recognised by winning one of the 2023 APAC search awards in a really competitive category, this again reinforces our confidence that we are on the right track. I would recommend Blake and Megantic in a heartbeat and look forward to continuing our growth with them in the future.read more

Hampdon Industrial

01:39 25 Jan 23

We have been using Megantic for several years now and the results have been great!Our website sales have over doubled... since we started and continue to increase.I have no issues in recommending them to anyoneread more

Jocelyn Reynolds

00:28 24 Oct 22

Excellent communication, great team of people to work with. Highly recommend the services offered by Megantic!

Ari Adar

09:26 06 Oct 22

The team at Megantic are absolute SEO professionals to work with. They offer timely, expert, invaluable, technical SEO... consulting. Special thanks to Harvey, Lachlan & Phil for your assistance on our campaigns at The Good Guys.read more

Team Black Mango

04:42 27 Sep 22

Black Mango have been working with Megantic for around 4 years now and it was one of the best decisions we have made... for our business.The support and response time we receive from Heath is outstanding, always available to answer any questions and keeping us updated with regular reports.The results Megantic has achieved for our business was exactly what we needed, they did a complete audit of our then current SEO and sent through an in depth report on what was needed to see us grow, which they have managed to exceed.We cannot see ourselves working with any other team and wouldn’t hesitate in recommending them to anyone.read more

Adam Williams

02:50 07 Sep 22

I have been working with Megantic for about 2 years and has been nothing but a positive experience. We have seen... amazing growth and can’t wait to continue the trend for years to come !read more

Madi Kyle

22:29 29 Aug 22

The Megantic team are a pleasure to work with and have implemented changes to improve our organic search significantly.

Joseph Zhuang

02:12 14 Feb 22

Lachlan, Harvey & the rest of the team at Megantic have been excellent in steering our SEO & Google Shopping campaigns... over the last year.It has been an absolute pleasure to work with the Megantic team. They have overhauled & restructured bosscoauto.com.au and also provide useful insight on the general direction/growth of the business. Their professionalism is second to none.We would highly recommend their services.read more

winedirect .com.au

23:58 19 Jan 22

Great team who care about your business and pride themselves on transparent communication and getting results.

Peter Yates

00:43 19 Dec 21

Megantic thoroughly researched our business and put into place a program to raise our online profile. We were more than... pleased with the work carried and the results achieved.read more

Sensory Tools

00:47 17 Dec 21

Megantic are a great company to deal with. They are very professional, hard working and the service we received from... Mark was second to none. He was always available and ready to explain everything they were doing in an easy to understand way. We would highly recommend them to anyone wanting to get a SEO on board.read more

Serkan Kalyan

02:41 11 Dec 21

Personally, we felt the customer service and experience didn’t meet standard levels, so we were unable to even begin... business with them.read more

kappa australia

01:13 09 Dec 21

The progress of our partnership with Megantic over the course of the past year with regards to SEO improvements has... been excellent.It has been a pleasure to work with the Megantic team providing detailed updates that have been most insightful with our overall keyword & restructuring improvements of kappaaustralia.com.au.I would highly recommend their professional services.read more

Jacob Magner

03:56 26 Nov 21

Harvey and the team are absolute professionals and a dream to deal with! They have played a huge role in our recent... online success! If you need SEO work, look no further!read more

Mainstreet Clothing

02:06 04 Sep 21

The team at Megantic have been instrumental in us achieving the desired growth on our website. They have provided... constant support with us changing and updating our site and have given helpful advice when asked. The regular updates on our progress are informative and the staff are knowledgeable and easy to talk to. We look forward to continuing our growth together.read more

Sam Collins

04:20 11 Aug 21

I have worked with Zan and the Megantic team for over 5 years.They're true content experts in their field and always a... pleasure to deal with. I couldn't recommend them highly enough.read more

jane osborne

08:41 07 Jul 21

We have used MEGANTIC for almost 5 years. They have taken our business from oblivion to being the number one search on... all our key words. Catherine has worked relentlessly to ensure we stay on top and she genuinely cares about our business. It’s been a pleasure to work with her.read more

Cooper Brownlee

22:39 04 Jul 21

We teamed up with Megantic for over 12 months, the guys were very helpful with the progression of our website and... organic reach. Everyone we dealt with were always quick to respond and would give very detailed explanations when we had any questions.read more

Emeline Carre

23:11 30 Jun 21

Megantic has helped our eCommerce business grow year on year with SEO tools and expertise via quality leads through... organic channels.The team at Megantic is professional and responsive, always providing consistent work and sound advice. We can highly recommend their services.read more

Leon Lutersz

00:23 17 Jun 21

I’ve been using Magentic for about 12 months now. After six years of trial and error with other companies I have... finally found someone with a high level of efficiency and more importantly a partner I can trust. The Team at Megantic are delivering results on a consistent basis and helping us grow our business. Our main contact is always available and has become a valuable part of our business.If you’ve tried other companies and are sceptical about getting burnt like I was I would highly recommend Megantic.Leon Luterszread more

Polyflor Asia

06:42 09 Jun 21

We have been working with Blake and Rudy for almost over two years, and they have been very attentive with strong... knowledge that have benefitted the business internationally.read more

Adrian Parke

02:52 04 Jun 21

Car Builders has teamed up with Megantic for a year now. Over that time our online presence has continued to be refined... and improved, resulting in more effective and efficient online reach, crucial for our ecommerce success. On top of this we have been particularly impressed with the customer service and availability of Blake and the team to explain each component of a campaign, strategies moving forward and the unpacking of data. We also liked the structure of monthly payments rather than being locked into long-term contracts. Thank you Megantic for all of your work to this point and we are looking forward to even bigger and better things!read more

Paul Asselman

00:20 03 Jun 21

I have dealt with many SEO providers in the last 12 years and Megantic have been the best for the following reasons1.... Many other providers keep their SEO tactics and principles a mystery and just send some automated software generated graph showing how wonderful they have done2. Megantic took the time to understand our business3. Megantic gave us tasks that we could do to be part of the SEO success4. Measurable results, warts & all on a monthly basis.5. Monthly catch up to review results and plan moving forward6. The outstanding results achievedThere are a lot of "SEO specialist" pretenders out there, where you are just another number that provides income. Catherine Summers our account manager did an awesome job for us.read more

Hamish Wilson

01:43 19 Jan 21

Heath & the team continue to do great work for our business with growth north of 50% in terms of revenue from Organic... Traffic Year on Year. Keyword traffic rankings on Page One are really strong and the feedback, transparency, reporting and accountability is very reassuring.read more

Gintonica - For all things gin

05:38 10 Nov 20

I have worked with Megantic and have experienced them as a great company that genuinely cares about their clients and... who goes out of their way to deliver the best solution for us. We would highly recommend them as we have experienced a great increase in traffic to our website thanks to their efforts.read more

Angus McRitchie

00:09 30 Oct 20

Professional, responsive, friendly, but most importantly they know their stuff and add real value to their... clients.After being burnt in the SEO realm I was sceptic and reasonably cautious going forwards. I was willing to give Megantic a go as I liked their data-driven approach.Soon after taking Megantic on we have seem very healthy organic growth and we continue to do so throughout some very strange and unpredictable times.Catherine is great to work with. I've worked with a few different team members over the last few years and they have all been knowledgeable and willing to take the time to explain and educate, that I'm grateful for.Looking forward to continue working with these guys.read more

Deb McDonald

01:18 13 Oct 20

We are so pleased to be working with Megantic. We brought them on board for our website migration 12 months ago and... they helped it go ahead without any downturn in traffic. Since then, we've been thrilled with the work that Blake and the rest of the Megantic team have done with such a comprehensive SEO strategy. The results are fantastic and they're continuing to improve. We love Blake's monthly report - it contains so much information and he's always available to talk through the results and make suggestions about other areas we can explore. Well worth every cent.read more

Kelly Jones

00:07 17 Sep 20

We have been working with Megantic for nearly 12 months and the incredible uplift in results speaks for themselves. We... are amazed and thrilled at the growth.Megantic is not your average SEO company. They take a deep dive into your business, your website and your industry & competitors and work hard to bring your business to the forefront.My account manager, Matt is an all round awesome guy with a wealth of knowledge and has worked tirelessly to help grow our business to what it is today.I cannot recommend these guys enough!! If you are looking to grow your online business then Megantic is the one that will make it happen.read more

Next Reviews

Cookie	Duration	Description
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.