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Six Reasons to Celebrate: Megantic’s Global Search Awards 2024 Finalist Nominations

16 July 2024 Blog Posts

Megantic, a leading agency in digital marketing, has achieved a remarkable milestone during the announcement of the Global Search Awards finalists. The agency has secured finalist positions for a total of six different categories, ranging from Best APAC SEO Campaign to Best Global Large SEO Agency.

 

Best Global Large SEO Agency

Megantic is an eCommerce SEO agency based in Australia, with offices worldwide including the UK, Canada and Europe. In the past year, they have focused on improving company culture and have been awarded for Best Agency Culture at the Global Agency Awards. Key initiatives include multiple global programs for staff recognition and employee engagement, which have shown great improvements in productivity, client satisfaction, and employee satisfaction. Leaders at Megantic firmly believe that their team is their greatest asset and are committed to nurturing a strong team culture and continuing their SEO success.

Megantic team photo

 

Best APAC SEO Campaign with The House of Golf

The House of Golf is an eCommerce and brick-and-mortar business stocking a product range that revolves around everything golf and overlaps largely with all other golf shops in the market. The beginning of this campaign involved correcting a website migration, and recovery saw compounding growth every month. After only six months, top three and page one rankings were beating records. This has continued each month, to a total of +89% top three keywords and +55% page one positions.

 

Best Integrated Campaign with partner agency Podium and client House of Golf

Megantic’s partnership with Podium and House of Golf is a strong example of a successful eCommerce strategy and partnership between agencies. Podium is an AI lead generation and reviews platform and with Megantic’s SEO, they worked together to build traffic and convert it at a higher rate. In addition to the above metrics, Podium’s click rate for their text message campaigns was a massive 23.1%.

 

Best Use of Search in eCommerce with Milkcan

Milkcan is a family owned and operated Australian company that designs and manufactures letterboxes and other outdoor products. In the growth phase, Megantic were engaged to help the company dominate their competition’s online market share. The goals to increase rankings, sessions and revenue were smashed – with top three keywords increasing by 164% in 12 months. Organic sessions also increased by 46% and revenue by 23%, all of which have had a significant positive effect on business commercials. Read more.

 

Best Use of Search in Travel and Leisure with Hardkorr

Hardkorr is an eCommerce store selling lighting and power for camping and 4×4 applications. What makes this campaign standout is the sheer step incline in page 1 keyword growth that has taken place over the past 1-2 years. First page rankings increased by over 100% and top three rankings by 125%. Better yet, the website has come off the back of a migration and their new domain has only existed for a year prior!

 

Best Use of Search in B2C with Military Shop

Military Shop is Australia’s leading eCommerce business for quality products related to military, police and security organisations. Megantic have hit all their original KPIs and goals for Military Shop, and have pushed Organic Search up into the top performing channel across all metrics for the website. By addressing mobile navigation issues, enhancing the user experience and expanding their audience to military enthusiasts, Military Shop is now seen by a larger audience. Read more.

 

A full list of the finalists can be found on Global Search Awards.

Posted by Emily Bencsics

Emily Bencsics is the Marketing & Digital Specialist at Megantic. With 4+ years experience in the digital marketing arena, she is skilled in organic social media, email marketing and copywriting. She has a Bachelors of Psychological Science with a major in Organisational Studies awarded from Deakin University. This formal education has provided her a unique understanding and perspective on behaviour and motivation.

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