13 May 2024 Blog Posts
Join us on a journey through the latest trends, expert tips, and practical insights, as we explore how Google Ads can elevate your business to new heights in the ever-evolving landscape of digital marketing.
This is part one of a three part series.
Part 1: Begin with Google Ads (this blog)
Part 2: Campaigns in Google Ads
Part 3: Track Results on Google Ads
Google Ads is the name of Google’s pay-per-click (PPC) platform. It uses the Google network to display advertisements in various formats across SERPs, Youtube, Gmail & many other websites.
A broad array of channels & platforms to display Ads in various styles.
Google’s Search Network is the bread & butter of Google Ads and what the majority of campaigns we work with utilise (Shopping & Search).
The process looks as follows:
Google’s Display Network is a selection of millions of websites, apps, and videos where Ads can be displayed.
Ads are created to target 3 sets of audiences:
These can also be segmented by demographic groups. Eg.:
Google Search Network:
Google Display Network:
Targeted Advertising: Target customers actively searching for your offering. Easy to customise campaigns to target specific demographics, keywords, locations, device types, etc.
Compliment Organic: Target weak Organic areas for maximum presence. Drive both short-term and long-term traffic.
Budget control: Set daily/ monthly spending caps. Pay only when someone clicks on your ads. Switch on and off where needed eg. seasonality/sales periods.
Quick Results: Begin running within a few hours of setup to generate results.
High Return on Investment: Achieve strong ROI as you only pay for clicks.
Remarketing: Re-engage potential customers. Target users who have visited your website before but didn’t convert.
Competitive Advantage: If your competitors are using Google Ads and you’re not, you might be missing out on potential leads and customers. Organic results will be pushed down.
To find out how we can help your business, get in touch
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