www.boardstore.com.au

Magento 1.7.0

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Introduction

Boardstore is a Queensland-based skate shop. They opened their first physical store in 2006, selling the finest quality skate gear, streetwear and footwear. We began working with Boardstore in September 2017 and again in October 2020 after a failed migration.

Insight

  • Improved categorisation and URL structure enormously.
  • Deleted all dubious pages that were conflicting with their identity.
  • Removed all duplicate and synonymous landing pages.
  • Recreated their sidebar functionality and used Brands to target all categories and brand combinations.
  • Blogging and consistently improving their backlink profile was essential.
  • Recovered their keyword rankings post-migration

Our Approach

Once moved to a private hosted solution we began to improve the platform, rolling out our customised Magento extensions and modules. Boardstore was an incredible client to work with, fully committed to our guidance and working alongside us to improve their online presence, the campaign excelled after the 12th-month mark and onwards. Two years into the campaign, following amazing growth and exposure, Boardstore were able to afford and hire an in-house SEO, SEM, and EDM manager to handle multiple channels for themselves.

After leaving Megantic, Boardstore migrated platforms to Neto. After noticing a declining trend in keywords post-migration, Megantic re-engaged services with Boardstore. We took quick action to create a post-migration recovery plan and were able to recover most keywords and now are continuing to grow Boardstore’s organic channel today.

Results

https://www.megantic.com.au/wp-content/uploads/2022/06/New_Results.jpg

Summary

Both times we began working with Boardstore, they had very little organic presence and a limited budget, however, we were still able to achieve truly massive results. As this case study shows, working with an SEO company during a migration is important to ensure your keyword positions and organic presence does not drop abnormally.

Board Store

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