Introduction
Every Battery was founded in 2009, by an electrical engineer who wanted to see a battery store that provided independent battery advice to its customers, as most major chains are owned or affiliated with major battery brands. Every Battery has a focus on car batteries, deep cycle batteries, with some larger sales for solar batteries and solutions.
Insight
Every Battery found success with in-store sales, but struggled to expand its market share online. They were in need of significant online improvements and had ambitious growth goals when they joined Megantic in September 2023. They ultimately wanted to reduce their reliance on Google ads, by visibility and rankings of vehicle-related pages. Improving organic rankings and sales was essential to scaling back this ad spend and improving profitability. Another supplementary objective was to increase visibility and users on the store pages or GMP views.
Our Approach
We conducted in-depth research to identify and map all potential landing pages that customers were actively searching for. Based on this research, we designed a programmatic algorithm that dynamically generates categories by combining various factors such as car make, model, year, and fuel type. This approach significantly expanded the number of entry points for users searching for specific battery solutions.
Additionally, we optimised various aspects of the website, including on-site store pages, Google Business Profiles, product pages, and the checkout process, to effectively highlight Every Battery’s free or low-cost installation services. To further improve site performance, we enhanced overall site health and crawlability by minimising unnecessary JavaScript, reducing crawl depth, and optimising schema and Merchant Centre feeds, ensuring a more efficient and seamless user experience.
Year on Year Results
Summary
“This was an excellent campaign featuring strong revenue targets, deep audience insights, and a smart, user-centric strategy. The collaboration with their clients was seamless, contributing to the overall success. It was a well-executed SEO project with impressive user segmentation. A great example of effective end-to-end campaign management.”
– APAC Search Awards Judges 2025
To find out how we can help your business, get in touch
- Australia
- +61 (03) 9001 9997
- hello@megantic.com.au
Get in touch
- United Kingdom
- +44 (0) 161 532 4110
- info@megantic.uk
