Our Approach

After being engaged to manage Goldelucks organic channel we quickly identified onsite technical issues and some bad off-site practices that were fixed to help slow their downward trend. After we completed our full market research on the opportunities in the organic channel, it was clear that there was plenty of untapped potential. We worked together with Goldelucks to roll out a new website hierarchy with our data-driven research, along with their industry knowledge. We then began our off-site promotional strategy which assisted in support our on-site work, the results speak for themselves.

We also:

• Created a segmented and customer-focused categorisation on the website
• Optimised URLs and H1 tags
• Added a breadcrumb structure to improve internal links
• Customised metadata site-wide based on market research
• Increased internal links through blog and product pages to grow target page rankings.
• Created a focused landing page for New South Wales and Sydney customers

Summary

The knowledge of who the customer personas are and their problems at various parts of the customer journey, helped us to identify ideal searches for greater organic visibility.

SEO is all about satisfying the user and understanding the customer journey. After implementing the right strategy, we accelerated business growth, traffic, transactions and revenue for Goldelucks.