Introduction
Leading Australian Bathroom supplier, Highgrove Bathrooms, enlisted our help to increase their website traffic and revenue via organic search. Highgrove Bathrooms offer everything bathroom related, including sinks, baths, toilets, showers and vanities.
Insight
Our main goal for Highgrove Bathrooms was to significantly grow their organic market share, even in a highly competitive online space – home improvement and construction. This involved increasing the amount of relevant organic visitors to the site, which in turn increased returning customers and overall organic revenue.
Our Approach
We commenced by extensively researching Highgrove Bathrooms’ website, competitors and full market potential, quickly becoming experts in their brand, online customers and website. We then implemented our proven strategy, which for Highgrove Bathrooms, included improving the site’s URL hierarchy and opening up new points of entry to the website via static category pages and filter options.
As part of our omni-channel strategy, we also helped drive amazing local SEO results for their 50+ retail stores.
Year on Year Results
In three years (June 2018 to June 2021), we saw huge changes to their organic traffic, transactions, conversion rate and revenue.
Summary
By leveraging the data discovered in the Research Stage and improving their site architecture, we were able to connect the demand (relevant customer searches) to supply (category pages on the Highgrove Bathrooms site).
Wanda, Highgrove Bathrooms Marketing Director
highgrovebathrooms.com.au
We have been working with Megantic for over 3 years now and have seen great organic growth for our business. Blake has been a pleasure to work with and always goes above and beyond to assist us. Blake and the team are knowledgeable, easy to work with, and always have time to answer any question.
It has been fantastic to work with Megantic and we would highly recommend them to anyone wanting to grow their business online.
To find out how we can help your business, get in touch
Get in touch
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