Due to low branded search volume, we focused on identifying a niche that competitors were not optimised for, using data research to target “sustainable”, “ethical”, and “minimalist” jewellery keywords with a high search volume. Applying this data to the homepage and entire on-site setup, we established a unique selling point and drove traffic to our site.

We also:

• Researched organic market opportunities and created a new website architecture based on this data.
• Opened 107 new category pages to act as SEO sales points of entry.
• Wrote new optimised metadata based on high intent, transactional keywords.
• Optimised the website for mobile use.
• Created a new menu and sidebar, including UX and theme developments.
• Segmented URLs to minimise clicks to purchase (how many times a user needs to visit a new page/click until they can check out).
• Monitored Google Analytics and Google Search Console for trends, data and to guide future SEO and marketing decisions.

Over the past year we have been working with Louenhide, it has been great to see their organic channel grow through increased keyword rankings and finding new users through the organic channel. Louenhide’s results have been impressive so far and we have continued to see an upward trend in terms of keywords, impression and revenue growth.