Neto
Introduction
LUX BMX is one of Australia’s leading online BMX stores with exclusive brands for both the casual rider and the racer. Due to the strong brand association within the BMX community, our approach incorporated both non-branded and branded targeting.
Insight
- Extensive category segmentation.
- URL restructure.
- Improvement in filtering for mobile and desktop.
- Effective use of Neto sidebar.
- Crawling & indexing optimization.
- BMX bike brand targeting.
- Link outreach for priority categories.
Our Approach
The team at LUX BMX already had a passionate customer base, therefore connecting to new customers across Australia was the next step. The site needed category segmentation to enhance the shopping experience for users and to create pages easily indexable by crawlers. The Neto dynamic URLs were great for user experience, but were simply not effective for SEO targeting. Combining static URLs into the filterable sidebar provided both an improved shopping experience and a strategy for growing the Organic channel.
Year on Year Results
LUX BMX has had substantial growth, particularly in keyword positions, during the period of October 2017 to October 2018.
Summary
SEO is essential for increasing your search presence and organic traffic, and in turn, it can increase your new customers. This is exactly what we saw for LUX BMX. When their new customers received their products, they became repeat customers, further increasing LUX BMX’s ROI for their SEO spend (albeit indirectly).
To find out how we can help your business, get in touch
- Australia
- +61 (03) 9001 9997
- hello@megantic.com.au
Get in touch
- United Kingdom
- +44 (0) 161 532 4110
- info@megantic.uk
