Magento 1.4.0
Introduction
Pushys is Australia’s leading Online Bike Retailer selling top brand road, mountain and BMX bikes, scooters and more. With a vast amount of knowledge and expertise in the area, Pushys pride themselves on quality service and advice for their customers. Even though Pushys were already a market leader, Megantic and Pushys partnered with the aim to increase their online presence.
Insight
- Total website re-categorisation.
- Faceted navigation converted to useful user-centric static pages.
- Multilevel structure implementation, unfortunately, needed to keep the .html as a page extension, which we don’t like!
- Improved site crawlability and indexability.
- Launched onsite projects to support our work and improve UX.
- Backlink outreach to support the onsite work.
- Aggregate category reviews for structured data markup in SERPS.
Our Approach
Their already established branding supported our strategy to implement our own approach. As always with large restructures, we saw an expected visible dip in the first 3 months while Google realigned page rankings. These numbers then started to recover and grow again, increasing even till this day.
Results
In only one year (January 2018 to December 2018), we have seen huge increases in Pushys’ organic results.
Summary
Working with a client that has a large product range like Pushys lends works excellently with our strategy. We were able to segment and categorise their products in a way that makes sense to their target audience, bike riders. This included sorting by bike colour, type, speed, brand, size and many other factors.
To find out how we can help your business, get in touch
- Australia
- +61 (03) 9001 9997
- hello@megantic.com.au
Get in touch
- United Kingdom
- +44 (0) 161 532 4110
- info@megantic.uk
