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Introduction

Supplement Mart is one the largest supplement and sports nutrition retailers in Australia, selling protein powders, pre-workouts, vitamins and other nutrition and general wellbeing products. From opening their first store in 2010, they are now the largest sports nutrition store with 30+ physical stores and an online eCommerce store.

Insight

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Supplement Mart engaged Megantic to assist in a migration from Magento 1 to Shopify, an easier to use CMS platform, but one that comes with many risks in terms of Organic Search losses, especially after 4+ years of building up authority via the Magento structure. Megantic’s vast experience in migrations and post-migration damage recovery for failed Shopify migrations was one of the key selling points for partnering together.

Our Approach

After a temporary (and expected) downturn in Supplement Mart’s organic rankings post-migration in September 2020, Megantic’s careful pre-planned and extensive post-migration SEO actions over the following two years have completely turned the business around.

Main post-migration actions included:

  • Correct onsite setup of /collections/ with clean URLs & unique H1s to target each keyword cluster
  • Custom meta/page titles and meta descriptions, explaining each category with unique selling points to drive CTR
  • Optimising outdated on-page text from M1. Our strategy is “less is more”, user-centric content
  • Adding H2 and H3 tags where needed to expand on target keywords for more competitive collections
  • Adding internal links down into related product pages on collections, helping bots & users when visiting the website
  • Offsite backlinking for bot crawling but also referral traffic, across blogs, socials & image posting

Year on Year Results

In just over a year (May 2021 to September 2022), organic rankings have increased 7x fold. Traffic, sales and revenue are continuing on a +50-100% increase Year-on-year from Organic Search alone, and the business is thriving Australia-wide.
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Summary

Supplement Mart has been Megantic’s most successful Shopify campaign in the agency’s history, which is a huge achievement having come off the back of a Magento 1 URL structure and code stack.
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5 Stars

Adam Williams

Supplement Mart CEO

“I have been working with Megantic for about 2 years and it has been nothing but a positive experience. We have seen amazing growth and can’t wait to continue the trend for years to come!”

To find out how we can help your business, get in touch

Get in touch

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