We researched the organic market opportunities for The White Collection and created a new website structure. 152 new category pages were opened to act as SEO sales points of entry, including shoe type (sandals, heels), shoe features, shoe fit, and accessory variants. After consulting with the client, we reworked their top-menu to be user and SEO-friendly and have had several iterations as their range has expanded.

We also:

• Created site bar filters as indexable static collections, instead of dynamic filters.
• Optimised metadata sitewide by using a combination of broad and long-tailed keywords.
• Created 256 backlinks consisting of a wide variety of different support links.
• Consulted on acquiring new, relevant product ranges and expansion to include additional designers.
• Consulted heavily around strong, SEO-focused blog pieces for The White Collection team to write in house.
• Activated two key campaigns for Afterpay Day and Black Friday.

Our work with The White Collection stands out as one of our most successful; we have seen exceptional growth in a vastly competitive market post-covid due to new competition. Our focus is always to bring in educated traffic to the website and drive conversions on-site through CRO activities. They now involve us in discussions regarding product range and business expansion ideas. We are proud to have worked with The White Collection and are excited to continue seeing growth together.